The idea of Miventi started from a need to solve a (recurring) problem.
When Michelle Rico, Founder and Designer of Miventi, wanted to go for a night on the town, she found herself having a hard time trying to figure out how to carry her essentials — without having to carry her big and cumbersome bag. She searched the market for something that would solve this dilemma but all she found was either something that was functional but not stylish or vice versa. So, she decided to take matters in her own hands.
Determined to solve this problem, Michelle embarked on a journey of research and development, honing her skills in design, sourcing materials, and building relationships with suppliers and manufacturers. Her perseverance paid off when she launched her innovative wristlet design, which gained national attention, even being featured on the Today show with Kathie Lee and Hoda.
Despite her success, Michelle realized she still had much to learn about entrepreneurship and decided to put Miventi on hold. Fast forward to 10 years later when the pandemic put the whole world at a pause, and Michelle found herself with plenty of time and an opportunity to fully concentrate on her passion once again.