The idea of Miventi started from a need to solve a repeating problem. When Michelle Rico, Founder and Designer, wanted to go for a night on the town, she always found herself having to figure out how to carry her essentials without having to carry her big and cumbersome bag. She looked and looked for a product that would solve this dilemma but all she found was either a product that was functional but was not stylish or vice versa. So, she decided to take matters in her own hands.
It took her a couple of years of research and development, learning the process of designing, figuring out how and where to source materials, developing relationships with suppliers and manufacturers, testing out the prototypes, etc. Eventually, she was able to launch her new wristlet design out in the market and was even featured in the Today show with Kathie Lee and Hoda.
But even with this brief success, she soon realized she still had a lot to learn about starting her own business and so, she decided to put things on hold knowing one day she will be back at it, stronger and wiser.